Vía @socialmedia2day :Five Types of Social Media Influencers
A list which corresponds very well to the five main types of influencers that found on social media:
- The networker (Social Butterfly): one who has the biggest contact list and found on all platforms. He or she who knows everybody and everybody knows him or her.
- The opinion leader (Thought Leader): one who can become the best ambassador of a brand. He or she has built a strong authority in his or her field by based on credibility. Their messages are most often commented on and retweeted.
- The discoverer (Trendsetter): one who is always the first to use a new platform. Constantly on the lookout for new trends, they become the “hub” in the sector.
- The sharer (Reporter): one who distributes information to the bloggers to journalists through the specialized webzines. He or she usually amplify messages.
- The user (Everyday Customer): one that represents the regular customer. He or she does not have a network as large as the networker, but his or her network remains equally important.